love.fútbol Announces Collaboration to Further Engage Communities in the Esports World

Washington, D.C. – Friday, November 11, 2022- love.fútbol today announced a special collaboration to help raise awareness about the power of positive, safe play to engage communities and promote the universal social values of sports.

The collaboration between EA SPORTS and the award-winning non-profit dedicated to building safe places to play soccer for every child, is an opportunity to celebrate the love for the game and key sports pillars such as unity, teamwork, inclusion, sportsmanship, leadership, and performance.

Beginning Friday, November 11, FIFA 23 players will have the opportunity to unlock the newly launched love.fútbol Thread The Future jersey.

“We are very excited to work with EA SPORTS to showcase our Thread The Future jersey. It is a way to inspire new and existing gaming fans in innovative ways to grow the game at all levels while engaging communities on and off the field in inclusive, fun, and positive play experiences,” said love.fútbol CEO Drew Chafetz. “Together with EA SPORTS, we share a passion for soccer and the vision of building safe, inclusive, and healthy communities through esports and sports spaces.”

The sleek design boasts a modern, colorful look with culturally relevant graphic patterns honoring the universality of the game.

The concept behind the jersey was driven by a team of creatives and members of love.fútbol who are passionate about soccer and share the belief that the game is a force to drive social change. It was inspired by the power of soccer to bring people together regardless of their age, race, gender, culture or nationality.

Since love.fútbol was born in 2006, the organization has served as a platform for sports for development and community building, reaching more than 90,000 children in 59 communities around the world.

Fans can purchase the real life version of the love.fútbol x EA SPORTS™ FIFA 23 jersey at threadthefuture.org. The jersey is part of a major campaign from love.fútbol to drive awareness about the importance of building safe sports spaces to engage and develop communities in sustainable ways. The jersey proceeds are destined to support love.fútbol’s mission.