Sport—like art, music, and dance—is common ground. In its universality, it is a bond on humanity; in its simplicity, it is a powerful instrument for social change. The places we play are where we connect with ourselves, each other, and the world. Where we receive endless, simple gifts—of community, friendship, health, and life lessons, which are foundational to a positive and productive life.
love.fútbol exists as an effort to ensure every kid has a place to play with passion. We are on a mission to maximize the potential of every community sports space to serve as an inclusive and sustainable driver of social impact.
love.fútbol specializes in partnering with underserved communities to plan, build, activate, and sustain their own recreational spaces, and as a result, strengthen their communities. Rather than an end product, our projects are a process where in-depth community engagement and a critical focus on sustainability are interdependent and integral to the entire project.
love.fútbol observes and measures anecdotal and empirical data around each of our projects to ensure our core impact objectives are met. Those center around (1) Youth Play, (2) Community Engagement and Ownership, and (3) Platform for Social Change. Through administering questionnaires in the community, we perform Monitoring and Evaluation studies to track and learn from our impact results. Here are some impacts resulting from our projects that have been reported by diverse local communities members:
83%
Increase in active and healthier lifestyle
80%
Reported a safer community
85%
Perceived the pitch as a catalyst for new developments
91%
Increase in access for girls to play
85%
Reported increased community collaboration capacity
67%
Reported economic growth
83%
Reported better academic performance
79%
Considered maintenance good to great
67%
Reported increased confidence in ability to promote change
By Aaron Fix - PhD (The Analysis Group) | N = 184
By love.fútbol and local partners | N = 135
